The Amarula phenomenon is a premium cream liqueur from Africa.  Amarula totally dominates the cream liqueur market locally and it has resounding success in some international markets.  Amarula is endowed with excellent intrinsics – an accessible and self-indulgent cream made from a unique subequatorial African fruit, the Marula.  It has truly unique packaging with strong African icons, such as the African elephant and the Marula fruit.
The story of Amarula Cream dates back to 1989 when it first appeared on the South African market.  Since then it has grown tremendously and today its great taste is enjoyed in over 100 countries worldwide.  Amarula can be enjoyed over ice, in a unique range of cocktails, as well as in delicious dishes.